Keller and Heckman Partner Sheila Millar was featured in an episode of Beyond the Shelf: The Product & Packaging Podcast, hosted by Laura Foti. In this episode, “Sustainability, Compliance, and Claims: Insights from Sheila Millar,” Sheila highlighted the challenges companies face with inconsistent regulations and emphasized the importance of substantiating advertising claims to avoid allegations of greenwashing. Sheila also advised companies to leverage trade associations for information tracking and stressed the need for data collection and continuous monitoring in making sustainable claims. The conversation covered extended producer responsibility (EPR) laws, packaging regulations, consumer education, and the complexities of balancing environmental goals with practical considerations like food safety.
To listen to the full episode, please click here.